Manteno, IL – (January 23, 2005) – Zip-Pak announces that Blue Keld, a leading British provider of bottled natural mineral water and spring water ice cubes, has introduced one of the first resealable ice packages in the UK. Blue Keld Spring Water Premium Ice Cubes™ are made from quality spring water and are packaged in one- and two-kilogram bags. A variant of the two-kilogram product has been released in a resealable bag featuring a press-to-close Zip-Pak zipper. Widely available at leading UK retail outlets such as Waitrose and Sainsburys, the product has exceeded sales expectations by over 30% in its first months on the market. “We realized there was a real market for premium ice,” explains Graham Cheesbrough, Managing Director at Blue Keld. “People who invest in quality beverages, such as high-end whisky and natural mineral waters, do not want to compromise the delicate flavour of their drinks with ice made from inferior water. We use only spring water to make our ice and wanted packaging that would reflect the high-quality of our product. The resealable bag has helped differentiate our brand from the competition and consumers have responded very well to the additional convenience.”