Sydney, Australia - May 2, 2006 Being first isn’t always easy. But in the food industry, being first to roll out an innovative product line or package design can yield positive results for a brand, especially if backed by solid consumer feedback, sound marketing strategies, and quality product materials. In Australia, DON® is reaping many benefits from pioneering a new packaging format for its 97% fat-free shaved meats range. The brand has introduced resealable zip packs that are the first of their kind to appear in the small goods category countrywide. George Weston Foods Limited (GWF), the manufacturer and distributor of Don products under its Meat & Dairy Division, learned of consumers’ increasing desire for more convenient and reliable shaved meat packaging from focus group research. GWF decided on resealable zip packaging, and its film supplier Aperio Packaging (Sydney, Australia) recommended leading zipper provider Zip-Pak Australia, Melbourne, a unit of Zip-Pak (Manteno, Illinois), to help pioneer the project.