Wednesday, March 10, 2010
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 ZIP-PAK Resealable Packaging Technology
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Resealable Technology
Enhancing Brand Appeal
There’s no question that providing consumer convenience enhances brand appeal. Based on independent market research, we know that consumers instantly recognize the ease-of-use that resealable packaging offers, and are more inclined to choose such a package regardless of price.
Resealable packaging also helps brands to stand out on store shelves, creating a virtual marketing billboard for greater visibility at point of purchase. But not all resealable packaging features are created equal. During focus groups conducted in the United States, consumers repeatedly chose Zip-Pak technologies over a range of available options. Consumers say they prefer consistent quality that ensures a complete and secure package seal every time.
Reliable, Cost-Effective Technology
When resealable packaging for consumer packaged goods was first introduced over 20 years ago, few companies were able to incorporate the technology. Since then Zip-Pak’s development efforts in flexible packaging and equipment have resulted in more affordable options. Zip-Pak offers simple and cost-effective transitions and set-up processes, making it easier than ever to add resealable packaging technology to consumer packaging.
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| Zip-Pak Introduces New Slider Technology For Large Foremat Bags | Zip-Pak, the global leader in resealable packaging innovations, introduces the new ZIP-PAK® SLIDER™ for large format bags, the first slider zipper that adds convenience to large format bags, yet requires no alteration to the package design or construction. |
| | Norwegian Meat Manufacturer Increases Access to Market Share by Over 55% | Whitby, UK (April 25, 2008) – SPIS Grilstad, a leading Norwegian meat manufacturer, has increased its access to the Norwegian market share from 18 % to 75 % after refreshing the packaging of 20 deli meat and sausage SKUs. The new resealable packages, which hit store shelves in February 2008, feature a convenient zipper closure from Zip-Pak, which helps consumer product companies strengthen brands through convenient resealable packaging technology. |
| | Zip-Pak Launches New Global Website | Manteno, IL (April 2, 2008) - Zip-Pak, the global leader in helping consumer product companies build their brands through resealable packaging technology, has launched a new website to serve as a global resource for innovations and trends in resealable packaging at www.zippak.com. |
| | ZIP-PAK OPENS FIRST CHINA OFFICE IN SHANGHAI | Bolstered by a booming Chinese economy and an increasing demand for high-quality products, this new office significantly strengthens Zip-Pak’s capabilities to tailor innovative packaging solutions for emerging markets in Asia. In addition to the Chinese office, Zip-Pak also has sales and customer locations in Japan and Australia to strategically meet the region’s critical needs. |
| | Zip-Pak/Flexible Packaging More Sustainable Alternative to Rigid |
Manteno, IL (April 25, 2008) — Zip-Pak, a world leader in differentiating brands with resealable packaging technology, announces its latest research findings on the relationship between flexible packaging and sustainability. The life cycle inventory (LCI), conducted by Franklin Associates, an independent third party research firm, demonstrates the smaller environmental footprint of flexible resealable packaging as compared to rigid alternatives.
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